NAVIE RUM CO.

- branding, packaging design -

Navie is a sugar-free and organic rum made of beets. The product was developed to be an alternative to more sugary traditional rums. It is a rum that is light and fresh and meant to be enjoyed with few other ingredients. The branding needed to blend this feeling of freshness and sophistication, with a touch of nostalgia.

*inspiration image by Slim Aarons