ROAM
- logo design -
For Roam, planned to be developed as a series of camp and RV sites with modern, well-designed amenities, similar to the likes of El Cosmico in Marfa, we worked on two separate concepts to inform the logo design. At its essence Roam would need to feel welcoming and accessible, and a vintage, nostalgic feel seemed to lend itself better to the project than the original gear-driven concept.