JO’S
- collateral design, packaging design -
The branding for Jo’s, a new Thai restaurant in Oakland named for the owner’s wife, was designed to be vibrant, fresh, and fun, much like the flavors in Thai cuisine, with a clear nod to femininity. The logo and illustration, designed by Emma Gindy, were developed to incorporate bright colors and playful patterns that could be varied and applied to printed collateral such as menus and packaging, and apparel for sale and to be worn by employees to represent the business.